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Baesman: Personalized marketing through Data-Driven Technology

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Tyler Baesman, President & Rod Baesman, CEO, BaesmanTyler Baesman, President & Rod Baesman, CEO
When it comes to targeted marketing, the result entirely depends on the ability to reach the audience in a reliable and personalized manner. This requires quality customer data, which is a major factor in running successful marketing campaigns. Complete, consistent, and accurate data about a customer must be available from multiple platforms and tools. In many organizations, the disconnect between people owning the data and those using it is a significant impediment to targeted marketing. In this scenario, it is necessary to understand and organize data, drive focused campaign strategies, and deliver thorough hindsight analysis. In this sphere, Baesman, a smart marketing firm, helps organizations understand the varied marketing challenges that their clients face and in executing targeted marketing strategies for optimal results. Founded in 1952, Baesman was born in retail, and applies their experience to other B2C companies to engage people on a more personal level. Baesman are experts in customer engagement and they help to deliver enhanced performance and profitability.

Over the years the company has expanded significantly by launching additional services in CRM and Loyalty to help brands attract and retain repeat customers through the integration of CRM and loyalty strategies and execution while fostering their proven success in printing and fulfillment services.

“As an innovative and smart marketing company, Baesman delivers customized communication services for retention and loyalty programs through multiple channels, including digital and mail,” states Tyler Baesman, President. Their data-driven loyalty services form new and deeper connections that foster member growth and incremental sales. The program provides clients with the ability to analyze data and helps them make strategic marketing decisions. For instance, many brands have data siloed in their e-commerce websites and their retail outlet channels. Baesman’s proprietary customer profile gives brands a 360-view of their customers and builds the foundation to increase sales, acquire new customers, and retain existing customers.

“Our customer profile combined with our strategic expertise gives brands the most personalized CRM and loyalty programs. We work with brands to build the right programs to acquire new and retain existing customers to drive new and incremental purchases,” mentions Kim Welther, VP of Marketing.
Jeremy Riga, Vice President of Technology & Kim Welther, VP of Marketing


Baesman has developed a technology platform called 'Intuition,' which is delivered as a customized platform to support the loyalty services Baesman provides. As a highly configurable platform, every client gets a version of Intuition that works specifically for their marketing programs. While delivering loyalty services, the team follows a step-by-step implementation process. They typically start with the discovery phase, which involves getting together with the stakeholders to understand the inputs and outputs of the data they engage with. They also address the issue of legacy applications and also any possible integrations to be made. “We believe that the technology needs to mold itself around the customer’s program instead of asking the customer to try and fit itself into our technology,” mentions Jeremy Riga, Vice President of Technology at Baesman.


We believe that the technology needs to mold itself around the customer's program instead of asking the customer to try and fit itself into our technology



The company understands that a loyalty platform alone cannot create loyalty. For that reason, they build loyalty through engagements across various channels. As customers prefer offers and the rewards that are personalized to them, communication strategy is also essential. Along the same lines, Baesman develops communication strategies to create customer engagement along the right channels.

Moving ahead, the company is undergoing significant expansion under the leadership of Rod and Tyler Baesman. As third generation owners, they are spearheading the organization's growth and supervising in mentoring the right talent at the workplace. They are planning to expand their physical space by 20,000 square feet to accommodate new members and also infrastructure. Through a variety of real-time APIs, the company plans to integrate its technology platform with other significant players in the market. “Through such initiatives, we understand our client’s data and help brands put customers first,” says Rod Baesman.
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Baesman

Company
Baesman

Headquarters
Hilliard, OH

Management
Tyler Baesman, President & Rod Baesman, CEO and Jeremy Riga, Vice President of Technology & Kim Welther, VP of Marketing

Description
The company helps their clients understand their customer segments, develop targeted campaign strategies, execute flawlessly on those campaigns and deliver thorough hindsight analysis. Their marketing strategies help clients deliver the right message, to the right customer, at the right time through the right channel to drive profitable consumer behavior. Founded in 1952, Baesman was a printing company that focused on direct marketing, direct mail, data-driven direct mail, and personalized direct mail. Over the years the company expanded significantly by launching additional services around CRM, loyalty analytics, and developed a loyalty platform