Technology opens up unexplored opportunities for customer interaction. It has been truly doing so with the growing number of customer experience (CX) metrics, communication channels, and tools to support the point of contact. So, all parts of an organization and ecosystem need to be connected and aligned with the optimization of customer experience as the drivers of revenue.
Today, businesses serve customers through many digital channels, including e-mail, SMS, social media and corporate websites. Much of this is driven from mobile devices such as smartphones and tablets. The real key is data, certainly, with a data-driven CX strategy helping brands to continuously optimize the customer journey. By using behavioral data, marketers can now develop a channel strategy to speak differently with a prospective customer versus an existing customer.
In the upcoming years, we are likely to see a far-reaching integration of the consumer experience across physical and virtual environments. Already, the consumer decision journey has been altered by the pervasiveness of big data, the Internet of Things, and AI. Under this scenario, digital channels are going to play a vital role in executing promotions, increasing market share, and stimulating sales.
In view of focusing on companies that provide state-of-the-art services and tools to reduce the pain-points related to customer experience management a distinguished panel of CEOs, analysts, and CMOs, including Marketing Tech Outlook’s editorial board has selected the top marketing solution providers from over three hundred companies.
We present to you, Marketing Tech Outlook’s “Top 10 Customer xperience Solution Providers – 2018.”