Halfway through a new decade, it is safe to say that customer journeys do not begin in a brick-and-mortar store today, but it starts online. To cater to this tech-savvy internet population, adhering to premium technologies is crucial to remain competitive. Organizations are currently focused on adopting the mobile-first approach for every aspect of their business– website design, outreach programs, product design/services, and customer support. In essence, brands are working out strategies to be omnipresent across all the social platforms that can attract their target customers.
To ensure a seamless customer experience (CX) at these multiple touchpoints, brands map their customer’s journeys to gain visibility and, most importantly, identify the engagement channels that can help them establish a cohesive customer experience. Also, in an attempt to offer customized consumer experiences, companies invest more in predictive analytics that can transform the customer data available online into valuable insights. By blending predictive analytics with AI, businesses penetrate to the deeper levels of customer information, predict customer needs, and offer accurate solutions that meet their needs. This data-driven marketing also helps companies to foresee risks, analyze ongoing trends, and modulate their business processes to enrich the customer experience.
In order to assist the companies in shoring up their CX capabilities, we have compiled this issue of MarTech Outlook. In this edition, we have listed the top 10 customer experience solution providers to highlight the companies that can help you escalate your chances of success. Equipped with innovative technological capabilities, these enlisted customer experience solution providers are transforming the business landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the business sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you MarTech Outlook’s "Top 10 Customer Experience Solution Providers - 2020."