Pegasystems Inc.: Digitally-Driven Customer Experience

Top 10 Customer Experience Solution Companies - 2020

Halfway through a new decade, it is safe to say that customer journeys do not begin in a brick-and-mortar store today, but it starts online. To cater to this tech-savvy internet population, adhering to premium technologies is crucial to remain competitive. Organizations are currently focused on adopting the mobile-first approach for every aspect of their business– website design, outreach programs, product design/services, and customer support. In essence, brands are working out strategies to be omnipresent across all the social platforms that can attract their target customers.

To ensure a seamless customer experience (CX) at these multiple touchpoints, brands map their customer’s journeys to gain visibility and, most importantly, identify the engagement channels that can help them establish a cohesive customer experience. Also, in an attempt to offer customized consumer experiences, companies invest more in predictive analytics that can transform the customer data available online into valuable insights. By blending predictive analytics with AI, businesses penetrate to the deeper levels of customer information, predict customer needs, and offer accurate solutions that meet their needs. This data-driven marketing also helps companies to foresee risks, analyze ongoing trends, and modulate their business processes to enrich the customer experience.

In order to assist the companies in shoring up their CX capabilities, we have compiled this issue of MarTech Outlook. In this edition, we have listed the top 10 customer experience solution providers to highlight the companies that can help you escalate your chances of success. Equipped with innovative technological capabilities, these enlisted customer experience solution providers are transforming the business landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the business sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.

We present to you MarTech Outlook’s "Top 10 Customer Experience Solution Providers - 2020."

Top Customer Experience Solution Companies

The company helps their clients understand their customer segments, develop targeted campaign strategies, execute flawlessly on those campaigns and deliver thorough hindsight analysis. Their marketing strategies help clients deliver the right message, to the right customer, at the right time through the right channel to drive profitable consumer behavior. Founded in 1952, Baesman was a printing company that focused on direct marketing, direct mail, data-driven direct mail, and personalized direct mail. Over the years the company expanded significantly by launching additional services around CRM, loyalty analytics, and developed a loyalty platform

www.baesman.com

The company offers three applications: jContent, jCustomer, and jExperience. While jContentis a hybrid CMS allowing digital marketers to create, edit, publish, and distribute the content across multi-sites in multi-languages, with all the permissions, jCustomer is a headless customer data platform having enterprise-level support and Jahia connectivity. With more than 400 connectors, it can be connected to Salesforce, Marketo, any other cloud solution, or on-prem databases. Such integration enables marketers to have all the data at one location and have a 360-degree view of their customers. Jahia’sj Experience, on the other hand, connects the content being created with data. “The minute you create any piece of content, we will start tracking its usage such as the demographics of people viewing it,” elucidates Chahine

www.jahia.com

Maru Group is leading the way in delivering customer experience research, insight and advisory services powered by cutting-edge technology and innovation. By combining its technology and platform with a team of in-house researchers and direct access to sample, the company is able to offer the world’s first fully flexible service model. With technology at its core, the company’s launch of the new direct access portal to its Maru/HUB ecosystem in late 2019 has meant that now clients themselves can access the same great technology

www.marugroup.net

Helps enterprises digitally engage with their customers across all channels and achieve operational excellence

www.pega.com

Connects businesses with customers through messaging (such as WhatsApp/Messenger, or in-app/in-web), by providing an agent desktop, a routing platform, and insight to help operationalize messaging in customer service

sparkcentral.com

The company's SaaS platform leverages humanized customer feedback and real-time QA and coaching modules to improve the efficiency of frontline teams

stellaconnect.com

Audience Acuity

Audience Acuity

Audience Acuity is a consumer identity management company that enables clients to identify and contextually interact with audience’s cross channel, in a privacy compliant manner, at scale. Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance. The firm curate a proprietary data structure that addresses the comprehensive identity related data challenges today’s consumer presents

Contaqt

Contaqt

Provide exceptional communication tools to distributed businesses of any industry, whether it be fintech, travel, insurance, or healthcare organizations. In 2015, the company proudly launched CONTAQT as an innovative, omni-channel contact center platform that enables customers to tune into every possible channel, such as voice, chat, email and social media. Ever since, we listen to our customers’ feedback as we constantly innovate new features that have evolved us into what we are today - pioneering, flexible, and secure

Marketforce

Marketforce

Market Force Information® (Market Force) provides location-level customer experience management solutions to protect your brand's reputation, delight customers, and make more money. Founded in 2005, we continue to grow our global presence with offices in the United States, Canada, United Kingdom, France and Spain. We are proud to serve over 250 clients ranging from the Fortune 10 brands to emerging brands with high growth potential. Our clients' success is our own, and with that comes a deep commitment to helping our clients optimize growth for every location

ServiceTitan

ServiceTitan

ServiceTitan is an all-in-one software that powers commercial and residential field services companies, helping them grow their business exponentially, streamline operations, and improve customer service. This end-to-end solution makes us the preferred software for the world's most successful companies in the trades. We are on a quest to become the first software company to power an entire global, trillion dollar industry end-to-end and help bring increased prosperity to millions of hard-working people in the trades